An interview with Vince La Rocca


Thirty years is rare for a small business these days. What is the key to your success?

It really isn’t rocket science - our business is based on trust and professionalism, never offering gimmicks.  Our commitment is to provide our patients with optimum vision in eyewear that suits their lifestyle, image and budget. Our ethos is not to chase one big sale, but to build relationships and offer service that is second to none. Fortunately we love meeting people and are also privileged to have a wonderful, dedicated team working with us.  We are one big happy family!

Eyewear is now almost a fashion accessory and we offer a vast array of fashion frames. Our independency allows us to cater to the needs of our clientele and after 30 years we really do know what our customers expect from us.


You must have seen many changes in Frankston over 30 years

Frankston has changed dramatically as 30 years ago Bayside Shopping Centre didn’t even exist.  The shopping was much more condensed but the CBD is now sprawled across a larger area so it can be challenging for many businesses.


What’s it like working alongside your wife, Andrea?

We both have different skill sets - mine are focused on the technical side of the business and Andrea controls the marketing and administration as well as dispensing eyewear, and she has a great flair for fashion.


What are most proud of?

We have built wonderful relationships with our customers, many of whom we consider friends. People who have moved away from the area, many from interstate, still come to us for their eyewear when they are visiting family.  That is something we are most proud of and it has been a privilege to work in Frankston for 30 years. 



A: 34 Wells St, Frankston

T: 9783 9920