She’s used to being in the spotlight as a model, advocate and wife to AFL player Gary Ablett Jr and now Jordan Ablett is using her profile to help empower pregnant women and new mums.

Jordan, who grew up on the Peninsula, has become an ambassador for The Babes Project and it was fittingly announced on International Women’s Day. She will help shine a spotlight on the importance of support for pregnant women and new mums, many of them in Frankston and surrounding areas. It’s a natural progression for the former school youth worker, teacher’s aide and support person for students with different abilities.  

The Babes Project is a Croydon-based not-for-profit crisis pregnancy support service that is heavily active in Frankston and the Peninsula. In 2016, founder and managing director Helen Parker and her team opened the doors to the Frankston Pregnancy Support Centre at 9 O'Grady Ave.

Jordan, who now lives in Geelong after her husband was traded back to the Cats from the Gold Coast Suns last year, hopes to be able to help change lives for the better. “I’m so excited to be entrusted with such an amazing responsibility. I absolutely love the heart behind The Babes Project and I can see the genuine love and passion that the team has for the mamas they work with every day.”

Jordan first heard about The Babes Project last year when she volunteered to fill a Christmas gift box for a new mother as part of the annual Christmas Love Appeal. Founded and operated by mothers for mothers, The Babes Project delivers free perinatal care at its pregnancy support centres in Croydon and Frankston. Trained staff and volunteers provide emotional support, parenting advice, essential baby supplies and connections to other health services in a safe and nurturing environment. More at thebabesproject.com

Jordan Ablett is on Instagram @jordan_ablett.