A Crust Above

A passion for food and a love of the community have led business partners Sharad Patel and Vipul Patel to Crust Pizza in Patterson Lakes.

Vipul had risen through the ranks from pizza maker to store manager in Melbourne when he approached Sharad to join the Crust Pizza franchise, and the pair opened their Harbour Plaza store in November 2011.

“I have a background in food engineering, and when Vipul approached me I was looking to get into a food business,” Sharad says.  “We wanted a brand that was community-based, astute with a long-term business plan and that offered value for money, so Crust Pizza was an easy choice.”

With Vipul already living in Carrum, the choice of Patterson Lakes was also an easy one.  “We like to give back to the community,” Sharad says.

It’s an exciting time for both the franchisees and the company as a whole.  The Patterson Lakes store will soon hopefully add its name to the list of stores now licensed to deliver alcohol with your home-delivered pizza.  Adding to this exciting news, Crust is introducing three new pizza options to its gourmet offer in the coming weeks, including a delicious vegan pizza!  Look out for the new menu in your letterbox soon.

The company recently smashed the Guinness Book of World Records, for the World’s Longest Dessert Pizza with a 46.6m whopper, during the Crust Pizza conference on the Gold Coast.
Don’t forget to sign up as a Crust VIPP (Very Important Pizza Person) – if you live within the store’s delivery area, you’ll receive free delivery every time you order online as well as exclusive offers.

A: Shop 26, Harbour Plaza, 21 Thompsons Rd, Patterson Lakes
T: 9773 1111
W: crust.com.au