While you’ve been reading this magazine, your phone has probably lit up with text messages, chirped with a Twitter notification, chimed with a new Snapchat or pinged with a comment on your latest Instagram post.
We are right on top of this. As a successful 10-year-old print media business, we’d be tweeting mad to not keep up with the times.
Engagement with our social media posts is massive and growing, the result of keen interest in our stories and our readers’ eagerness to win competitions that offer amazing Peninsula products or experiences. Our recent competition to win 1 of five double passes to the Peninsula Hot Springs had almost 1 million views and attracted nearly 35,000 entries!
We complement our advertisers’ print campaigns by sharing their editorials on Facebook, uploading foodie shots or fashion finds to Instagram, sharing online magazine links on Twitter and promoting competitions across all platforms. This full-blown social media assault gets your brand across all mediums, and most importantly it’s appropriated slightly to match each platform’s specific style so it’s like a new advertisement each time it’s seen by a potential customer.
We promise access to a huge audience of residents and visitors who support small businesses and shop here, and just as different forms of print attract different demographics, each platform has a specific audience. So, this is your chance to reach as many customers as possible.
Social media has become the new word of mouth; it’s how a consumer decides who gets their hard-earned money. Decisions on where to buy, visit or dine are influenced by Facebook profiles and customer reviews and photos - and of course advertisements with our own branding. With 24/7 access to our stories on what’s happening in our region, and with each story uploaded separately for our clients to share as they choose, we’re all working together to support Peninsula businesses.
On average, users check their Facebook or Instagram feed 14 times a day. Contact us today to be one of those posts they see.